Strategy, naming, brand identity, brand experience and pop-up store design for community-driven brand IT IS WHAT IS IT. Rendez-vous of creativity, curiosity and community in Bali.

The whole experience centers on the experience of curating and enhancing local creative communities. The brand attracts a diverse culture of creatives by hosting pop-up shops and collaborative launch parties with well established brands to offer a dynamic experience through art, design and music.

CLIENT
Self initiated

SERVICES
Naming, creative direction, brand identity, design system, pop-up design, communication design

CREDITS
In collaboration with Jaryd Adair
Photography — Maximillian Turner